None - "The Carbon Delete" by ANDY Awards 2022
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| Title | The Carbon Delete |
| Agency | Korea Advertising Academy |
| Campaign | The Carbon Delete |
| Advertiser | Wrangler |
| Brand | None |
| Posted | May 2022 |
| Business Sector | Others |
| Media Type | Others |
| Length | |
| AI Description | The ad focuses on raising awareness about the carbon footprint of stored emails. It begins by explaining how emails in data centers emit significant carbon dioxide equivalent to everyday items and activities, such as using a paper cup or driving a kilometer. The visuals feature digital animations of email icons and numeric values that highlight the scale of emissions associated with email storage. The campaign, titled 'The Carbon Delete,' urges viewers to delete unnecessary emails to achieve carbon neutrality. It showcases a website where users can link their email accounts, view their carbon emissions, and delete emails, all while tracking their impact on reducing carbon emissions. The visuals also emphasize green colors to reinforce the eco-friendly message. The ad concludes with the impact of collective actions, underscoring the potential for 2.3 billion email users worldwide to achieve significant carbon emission reductions. |
| Creative Director | Jong Heon Kim |
| Art Director | Subin Oh |