None - "Nike - HelpDrop" by ANDY Awards 2022
Filter results by
| Title | Nike - HelpDrop |
| Agency | Gachon University |
| Campaign | Nike - HelpDrop |
| Advertiser | Wrangler |
| Brand | None |
| Posted | May 2022 |
| Business Sector | Others |
| Media Type | Others |
| Length | |
| AI Description | The Nike - HelpDrop ad introduces a creative initiative to support struggling restaurants in South Korea. As the ad reveals, many restaurants are closing, but crowds still gather for limited edition Nike shoe drops. This campaign introduces "HelpDrops," where Nike shoes are dropped virtually, encouraging customers to check in at designated struggling restaurants via geolocation technology. Successful entries are rewarded with exclusive shoe designs inspired by the restaurant's logos and branded artwork. These unique designs are auctioned online, further supporting these businesses by engaging passionate fans across the nation. The ad combines dynamic visuals of crowded streets, digital interfaces, and vibrant shoe designs, underlining the message of community support and innovation. |
| Student | Sehyun Park |
| Student | Jungmin Kim |
| Student | Yekyeong Lee |
| Student | Jungseok Kim |
| Student | Hwigeum Bae |
| Student | Jisu Seo |
| Instructor | TJ Park |
| Instructor | SungKwon Ha |