None - "Made To Last" by ANDY Awards 2022
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None - "Made To Last"
- Brand: None
- Country: United States
- Advertiser: Wrangler
| Title | Made To Last |
| Agency | Brigham Young University |
| Campaign | Made To Last |
| Advertiser | Wrangler |
| Brand | None |
| Posted | May 2022 |
| Business Sector | Others |
| Media Type | Others |
| Length | |
| AI Description | The advertisement is an animated tale exploring the journey of different straws, drawing a humorous parallel between them and relationships. Initially, we see a colorful milkshake with various types of straws, reflecting on the flaws of plastic and paper ones through witty personification. Various characters appear, engaging with drinks, often ending unsatisfactorily as the straws break easily. The narrative shifts to a beach setting where a character finds satisfaction with a sustainable, reusable green silicone straw. The animation emphasizes humor and creativity, while promoting the eco-friendly message of using durable products like silicone straws. With a playful and whimsical art style, it cleverly conveys that choosing the right materials, like silicone, contributes positively to the environment, and these products are indeed 'made to last.' |