None - "Born Guilty" by ANDY Awards 2022
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None - "Born Guilty"
- Brand: None
- Country: Germany
- Advertiser: Wrangler
| Title | Born Guilty |
| Agency | Filmakademie Baden-Württemberg |
| Campaign | Born Guilty |
| Advertiser | Wrangler |
| Brand | None |
| Posted | May 2022 |
| Business Sector | Others |
| Media Type | Others |
| Length | |
| AI Description | The ad portrays the life of a young man wrongfully convicted of his mother's murder. It opens with dramatic scenes of police arrest and a crowded prison setting. As the narrative unfolds, we learn about the protagonist's struggle, conviction at a young age, and the intense emotional journey from being blamed and ultimately believing he was guilty to discovering and accepting his innocence. The visuals alternate between scenes of confinement and the man's liberated run on a track symbolizing a marathon towards truth and redemption. The ad concludes with a strong message advocating for justice, highlighting the support from the Innocence Project that led to his exoneration after 19 years. The coloring is dark and moody, emphasizing the dramatic and emotional weight of his story. |