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ANDY Awards

Creative Award
New York, United States
Universidade de Madeira - "Terms Against Bullying" by ANDY Awards 2022

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TitleTerms Against Bullying
Agency
Campaign Terms Against Bullying
Advertiser Universidade de Madeira
Brand Universidade de Madeira
PostedApril 2022
Business Sector Colleges, Universities & Education Centers
Media Type Others
Length
AI Description The "Terms Against Bullying" ad aims to fight cyberbullying by highlighting the challenges of online harassment, particularly through encrypted platforms like WhatsApp. It reveals that 70% of young people aged 15-24 have experienced cyberbullying. The animated ad showcases a platform that utilizes mobile operators' terms of service to combat such behavior by canceling contracts of those found practicing unlawful activities. The initiative involves a coalition of Portuguese universities delving into over 150 phone company contracts across Europe to help victims report cyberbullying incidents. The ad blends animated graphics with factual statistics, using a dominant blue color to set a serious tone and emphasize the urgency of addressing online harassment.
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