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ANDY Awards

Creative Award
New York, United States
MTN DEW - "MTN DEW x Bob Ross" by ANDY Awards 2022

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TitleMTN DEW x Bob Ross
Agency
Campaign MTN DEW x Bob Ross
Advertiser PepsiCo Inc.
Brand MTN DEW
PostedApril 2022
Business Sector Soft Drinks, Tonics
Media Type Others
Length
AI Description The MTN DEW x Bob Ross ad resurrects the calming presence of Bob Ross, aiming to spread creativity and positivity. Using AI and facial mapping technology, the campaign brings Bob Ross back to life to paint tranquil winter scenes featuring a bottle of Mountain Dew. The ad highlights Ross's treasure trove of artistically crafted landscapes, filled with snowy mountains and vibrant nature, all under pastel skies. Narration encourages the audience to create their own artwork, imparting the message: "It's your painting, your bottle, your world." The ad serves both as a nostalgic homage to the late artist and as a creative endorsement of Mountain Dew, ultimately advocating that creativity and refreshment go hand in hand. The integration of technology and art underscores the timelessness of Ross’s teachings and the continuity of his influence.
Vice President Marketing Mtn Dew / Energy / Flavors: Nicole Portwood
Senior Director Marketing, Mtn Dew Erin Chin
Senior Director Marketing, Mtn Dew Matthew Nielsten
Director Marketing, Mtn Dew Katy Holden
Senior Manager Marketing Eleonora Karastergiou
Producer Brett Zuckerman
Head of Business Affairs Danielle Vadai
CCO Chris Beresford-Hill
Ex. Creative Director Amy Ferguson
Ex. Creative Director Julia Neumann
Assoc. Creative Director Ashley Veltre
Assoc. Creative Director Holden Rasche
Copywriter Christopher Santiati
Copywriter KS Shanti
ECD / Head of Design Chris Rowson
Head of Production John Doris
Ex. Producer Amanda Revere
Sr. Producer Ruganzu Howard
Business Lead Bruna Bechelli
Business Director Matthew Duerr
Business Manager Allie Lightcap
Production The Mill
Director Nic Yiallouris
Producer Peter Keenan
VFX The Mill
Executive Producer Clairellen Wallin
Producer Brett Grisham
Producer Kevin Liu
Creative Director Corey Brown
Lead Kshitij Khanna
Color The Mill
Colorist Michael Rossiter
Colorist Josh Bohoskey
Edit MackCut
Editor Nick Divers
Asst. Editor Kenneth Munoz
Ex. Producer Gina Pagano
Edit Redslash
Editor Yvette Choy
Ex. Producer Tricia Higgins
Audio Mix/Sound Design (New York) Screaming Penguin
Audio Engineer Rob Fielak