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ANDY Awards

Creative Award
New York, United States
Inspired by Iceland - "Welcome to the Icelandverse" by ANDY Awards 2022

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TitleWelcome to the Icelandverse
Agency
Campaign Welcome to the Icelandverse
Advertiser Visit Iceland
Brand Inspired by Iceland
PostedApril 2022
Business Sector Destinations (Countries & Places)
Media Type Web Film
Length
AI Description The ad "Welcome to the Icelandverse" takes viewers on a whimsical tour of Iceland’s natural wonders, presented as a real-life metaverse. The host playfully narrates the experience, contrasting it with virtual reality, emphasizing the beauty and tangibility of Iceland's landscapes, including geysers, waterfalls, volcanic rocks, northern lights, and wildlife. The narrative humorously showcases the richness of Icelandic nature, set against stunning visual backdrops, inviting viewers to explore its immersive reality devoid of technological barriers. The host, identified as a 'Chief Visionary Officer,' adds a comic touch to the presentation, urging audiences to 'join the Icelandverse' with its endless possibilities.
Client Business Iceland (Inspired by Iceland)
CEO Petur Oskarsson
Director, Marketing Communications Sveinn Birkir Bjornsson
Director, Trade & Invest Karl Gudmundsson
Head of Consumer Marketing Dadi Gudjonsson
Head of Visit Iceland Sigridur Dogg Gudmundsdottir
Project Manager, Marketing Communications Daníel Oddsson
Head of PR Lea Gestsdottir Gayet
Project Manager, Social media Katarzyna Maria Dygul
Project Manager, Social media Ísak Kari Karason
Creative Agency SS+K
Co-Founder + Partner Lenny Stern
Executive Creative Director Stevie Archer
Managing Director, Production + Operations John Swartz
Associate Creative Director, writer Rick Morrison
Associate Creative Director, art director Monica Apodaca
Associate Creative Director, writer Cooper Evoy
Managing Director, Head of Client Services Amy Frisch
Account Executive Erica Moore
Managing Director, Strategy Group Kevin Skobac
Strategy Director Elena Claro
Icelandic Creative Agency Peel
Co-Founder + Partner Magnus Magnusson
Co-Founder + Partner Egill Thordarson
PR Agency M&C Saatchi Talk
Head of Consumer Steve Kirk
Senior Associate Director Lauren Hunt-Morgan
Account Director Kayleigh Ross
Production Company Pelikula
Director Allan Sigurdsson
Producer Hannes Thor Arason
Cinematography Hakon Sverrisson
Makeup Anna Kristin Oskarsdottir
A.C Eirikur K. Juliusson
Sound Aggi Fridbertsson
Grip Alexander Snaer
Production Assistant Jelena Schally
Stylist Arna Engilbertsdottir
Edit Allan Sigurdsson
Assistant Editor Aron Bjorn Kristinsson
Color Bjarki Gudjonsson (Company: Trickshot)
Sound Joi B @ Audioland
Location Blue Lagoon
Actors Jörundur Ragnarsson, Ester Sveinbjarnardottir