Global Women NZ - "A Career-Limiting Film" by ANDY Awards 2022
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Global Women NZ - "A Career-Limiting Film"
- Brand: Global Women NZ
- Country: New Zealand
- Advertiser: Global Women
| Title | A Career-Limiting Film |
| Agency | Saatchi & Saatchi New Zealand |
| Campaign | A Career-Limiting Film |
| Advertiser | Global Women |
| Brand | Global Women NZ |
| Posted | April 2022 |
| Business Sector | Institutional/Public Interest/Non-Profit Org. |
| Media Type | Others |
| Length | |
| AI Description | The ad by Global Women NZ, produced by Saatchi & Saatchi New Zealand in 2022, uses stop-motion puppets to discuss gender issues in the workplace. Set in an office meeting room, puppet characters analyze sales projections through colorful charts. The dialogue humorously points out career limitations, with a cheeky play on the word 'shit.' At the heart of the ad is a powerful message about the 'motherhood penalty,' highlighting societal pressures women face when balancing career and parenting. The quirky visuals and lighthearted animation bring a serious topic to the foreground, encouraging viewers to rethink gender biases. The closing message clearly states: “Let’s drop the Motherhood Penalty.” |
| Client | New Zealand Global Women |
| CEO | Agnes Naera |
| Marketing and Communications | MSL Group |
| Operations and Capability | Chantelle Lincoln |
| Marketing Support | Alex Liang |
| Project Lead | Leigh-Moana Manihera |
| Partnerships Lead | Nicky Harrison |
| Creative Agency | Saatchi & Saatchi NZ |
| Chief Executive Officer | Mark Cochrane |
| Chief Creative Officer | Steve Cochran |
| Chief Creative Officer | Toby Talbot |
| Creative Director | Kristal Knight |
| Creative Director | Jordan Sky |
| Chief Strategy Officer | David McIndoe |
| Senior Strategist | Ajay Murthy |
| Strategy Director | Laura Davies |
| Business Director | Kate Gyde |
| Account Executive | Leela McElroy |
| Executive Agency Producer | Jane Mill |
| Motion and Video Manager | Martin Needle |
| Senior Designer | Dennis Grbin |
| Digital Producer | Kim Mueller |
| Digital Designer | Rachel Twist |
| Studio Production Manager | Shane Kelly |
| Retoucher | Nick Browne |
| PR Agency | MSL New Zealand |
| PR Managing Director | Isobel Kerr-Newell |
| Senior Account Director | Beccy Churchill |
| Production Company | Passion Pictures |
| Director | Anna Malin Mantzaris |
| Producer | Becky Perryman |
| Executive Producer | Belle Palmer |
| DOP | Donna Wade & Jon Muschamp |
| Animators | Anna Malin Mantzaris, Mark Waring & Tim Allen |
| Set & Prop builder | Hetty Bax |
| Costume Fabricator | Kat Probert & Isabelle Riley |
| Scenic painter | Roy Bell |
| Post / VFX | Sara Salcedo |
| Audio | Liquid Studios – Craig Matuschka |
| Music licensing | Liquid Studios |
| Music and Sound Producer | Tamara O’Neill |
| Music | Original composition - Peter van der Fluit |
| Media Agency | Starcom |
| Media - CEO | Alistair Jamison |
| Media - Group Business Director | Kelly Rosnell |
| Media - Performance Planner/Buyer | Simoné Cilliers |
| Website Agency | Established Group |
| Website Digital Director | Greg Kerr |