Fondation Emergence - "Colours Of Pride" by ANDY Awards 2022
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Fondation Emergence - "Colours Of Pride"
This ad is part of the ACT Responsible Collection
- Brand: Fondation Emergence
- Country: Canada
- Advertiser: Fondation Emergence
| Title | Colours Of Pride |
| Agency | Rethink |
| Campaign | Colours Of Pride |
| Advertiser | Fondation Emergence |
| Brand | Fondation Emergence |
| Posted | April 2022 |
| Business Sector | Institutional/Public Interest/Non-Profit Org. |
| Media Type | Others |
| Length | |
| AI Description | The advertisement celebrates the 'Colours Of Pride' by Fondation Emergence. It creatively uses bruises from real-life assaults on LGBTQI+ individuals to form a new pride flag, symbolizing both pain and resilience. Narration highlights the increasing hate crimes, while images depict pride parades juxtaposed with scenes of violence and discrimination. The campaign aims to spread awareness on the International Day Against Homophobia and Transphobia, encouraging people to listen to stories and take action against violence. The message is powerful, combining visuals of joy, love, and the harsh realities the community faces. |