Google - "Auditorial" by ANDY Awards 2022
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Google - "Auditorial"
This ad is part of the ACT Responsible Collection
- Brand: Google
- Country: United Kingdom
- Advertiser: Google
| Title | Auditorial |
| Agency | R/GA |
| Campaign | Auditorial |
| Advertiser | |
| Brand | |
| Date of First Broadcast/Publication | 2021 |
| Business Sector | Search Engines |
| Media Type | Others |
| Length | |
| AI Description | The 'Auditorial' ad by Google is an exploration into enhancing online experiences for people with visual disabilities. The video highlights the internet's vast scope of entertainment and information but points out the barriers faced by millions with visual impairment. It introduces 'Auditorial', a desktop and mobile interface designed to deliver accessible storytelling. Features include customization of visual and audio settings, catering specifically to blind and low-vision users who encounter difficulties with traditional web designs. Backed by partnerships with The Guardian and RNIB, it was launched on Global Accessibility Awareness Day, encouraging other publishers to create inclusive web experiences. The digital interface adapts to users' specific sensory needs, transforming how stories can be perceived online, opening the digital world to everyone, offering hope and empowerment to those traditionally excluded. |
| Client Partner | Royal National Institute of Blind People |
| Agency | R/GA |
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