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ANDY Awards

Creative Award
New York, United States
Fondation de France - "BEE_INFLUENCER" by ANDY Awards 2022

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TitleBEE_INFLUENCER
Agency
Campaign BEE_INFLUENCER
Advertiser Fondation de France
Brand Fondation de France
PostedApril 2022
Business Sector Institutional/Public Interest/Non-Profit Org.
Media Type Others
Length
AI Description The "BEE_INFLUENCER" ad follows an innovative social media campaign by Fondation de France, featuring 'Bee', the world's first bee influencer. Through Instagram, Bee generates ad revenue to support the BeeFund, a charity focused on bee conservation. This French initiative is explained in the ad with visuals of Bee's Instagram posts, showcasing partnerships with major brands and participation in iconic events like Christmas at Galeries Lafayette. The message advocates for conservation awareness and the power of online influence, emphasizing how followers can contribute to saving bees. The transition to a powerful ending shows Bee 'dying' from pesticides, underscoring the urgency of bee conservation.
CEO & CCO Marco Venturelli
Art Director, Copywriter, Photographe, Post Production, Illustration Lucie Puybonnieux:
Art Director, Copywriter, Photographe, Motion Designer, 3D Artist Alexandre Perdereau
Art Director, Copywriter Laura Aondio
Art Director, Copywriter Francesca Vitello
Account Director Caroline Darmon
Account Manager Hortense Amis
Social Media Manager Matthieu Etienne
Strategic Planner Sarah Lemarié
Strategic Planner, Account manager Bertille des Borderies
Art Buyer, Photographer Flore Silberfeld
Digital Creative Julien Elkaim
Social Media Manager Lucas Baudry
Account Director Juliette Prigent
President Pascal Crifo
Creative and Media Lead Fouad Hachani
Digital Lead Julie Emberger
Photographer Vincent Bousserez
Photographer Olivia Da Costa
Photographer Brigitte Perdereau
President, Post Producer Christophe Huet
3D Artist Denis Seounes
3D Artist Waldo Lee
Head of Executive Producers Lionel Juglair
Production Director Fabrice Damolini
Set Designer Pascal Batteux
TV Producer Augustin Gregoire
TV Producer, Post Producer Frederic Lubin
Sound Designer Martin Herail
Motion Designer Sophie Lariviere