LEAGUE AGAINST CANCER - "IF YOU'RE OUTDOORS, YOU NEED TO PROTECT YOURSELF" by ANDY Awards 2022
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LEAGUE AGAINST CANCER - "IF YOU'RE OUTDOORS, YOU NEED TO PROTECT YOURSELF"
- Brand: LEAGUE AGAINST CANCER
- Country: Peru
- Advertiser: League Against Cancer
| Title | IF YOU'RE OUTDOORS, YOU NEED TO PROTECT YOURSELF |
| Agency | McCann Lima |
| Campaign | IF YOU'RE OUTDOORS, YOU NEED TO PROTECT YOURSELF |
| Advertiser | League Against Cancer |
| Brand | LEAGUE AGAINST CANCER |
| Posted | April 2022 |
| Business Sector | Institutional/Public Interest/Non-Profit Org. |
| Media Type | Others |
| Length | |
| AI Description | The ad highlights the unexpected high levels of UV radiation in Peru despite its climate. It explains how 55 big brands, including Coca-Cola and Nike, joined the League Against Cancer in a unique campaign. Billboard ads along the Pan American Highway displayed sunscreen on celebrity images, emphasizing the importance of sun protection in everyday life. The campaign rapidly gained attention, increasing UV awareness as influencers and social media users participated in sharing sunscreen selfies. Schools, brands, and local communities distributed sunscreen, greatly spreading the message and highlighting the need to protect against skin cancer. |