BBK - "Bihar, choosing tomorrow" by ANDY Awards 2022
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BBK - "Bihar, choosing tomorrow"
This ad is part of the ACT Responsible Collection
- Brand: BBK
- Country: Spain
- Advertiser: BBK
| Title | Bihar, choosing tomorrow |
| Agency | LLYC |
| Campaign | Bihar, choosing tomorrow |
| Advertiser | BBK |
| Brand | BBK |
| Posted | April 2022 |
| Business Sector | Institutional/Public Interest/Non-Profit Org. |
| Media Type | Others |
| Length | |
| AI Description | The advertisement 'Bihar, choosing tomorrow' by BBK presents a poignant narrative on the climate crisis and its impact on youth. It highlights a large sculpture of a girl's head floating in a river, symbolizing climate anxiety. The visual sequences are primarily dark, urban scenes in Bilbao, featuring technological elements and modern artwork. The ad opens with people crossing a bridge and interacting with the sculpture, symbolizing public engagement. Media coverage and public reactions are discussed, emphasizing the artwork's cultural and emotional impact as an allegory for how societal choices can lead to either sinking or staying afloat amidst climate challenges. The ad is set to atmospheric sounds, enhancing the message of urgent reflection and action needed for a sustainable future. |
| General creative direction | David González Natal |
| Creative direction | Julio Alonso Caballero |
| Account management | Guillermo Lecumberri |
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