Dole Sunshine Company + Ananas Anam - "Piñatex" by ANDY Awards 2022
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Dole Sunshine Company + Ananas Anam - "Piñatex"
This ad is part of the ACT Responsible Collection
- Brand: Dole Sunshine Company + Ananas Anam
- Country: United States
- Advertiser: Dole Food Company, Inc.
| Title | Piñatex |
| Agency | L&C |
| Campaign | Piñatex |
| Advertiser | Dole Food Company, Inc. |
| Brand | Dole Sunshine Company + Ananas Anam |
| Posted | April 2022 |
| Business Sector | Food |
| Story | |
| Media Type | Case Study |
| Length | |
| AI Description | The ad showcases the collaboration between Dole Sunshine Company and Ananas Anam, highlighting the innovation of turning pineapple leaves into an eco-friendly material called Piñatex. The narrative begins with stark visuals comparing the pollution from the leather industry to eco-friendly alternatives, suggesting that pineapple leaves could be the sustainable answer. The ad takes us on a visual journey from the lush fields of South Cotabato, Philippines, where workers are seen harvesting pineapples. It highlights the vast amount of pineapple byproducts, emphasizing the sustainability angle by showcasing zero waste initiatives. We see visuals of people handling fibers derived from the leaves and crafting them into durable materials. Carmen Hijosa, the founder of Ananas Anam, explains the benefits and processes involved in the production of Piñatex. The ad ends with endorsements from notable brands like HUGO BOSS and H&M, showing confidence in the product's versatility and appeal. |
| Chief Creative Officer | Gian Carlo Lanfranco |
| Chief Creative Officer | Rolando Cordova |
| Creative Director | Giancarlo Rodas |
| Creative Director | Tescia Deák |
| Creative Director | Greg Collins |
| Copywriter | Gian Carlo Lanfranco |
| Copywriter | Greg Collins |
| Copywriter | Ana Lins |
| Art Director | Rolando Cordova |
| Production Company | Suitcase Productions |
| Director | Camden Elizabeth |
| Editor | Nicolas Lopez |
| Editor | Jose Jesus Pacheco |
| Music Company | Agosto |
| Music Director | Claudia Incio |
| Sound Designer & Sound Mixer | Charly Garcia |