Dole Sunshine Company - "Malnutrition Labels" by ANDY Awards 2022
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Dole Sunshine Company - "Malnutrition Labels"
- Brand: Dole Sunshine Company
- Country: United States
- Advertiser: Dole Food Company, Inc.
| Title | Malnutrition Labels |
| Title (original language) | Malnutrition Facts |
| Agency | L&C |
| Campaign | Malnutrition Labels |
| Advertiser | Dole Food Company, Inc. |
| Brand | Dole Sunshine Company |
| Posted | April 2022 |
| Business Sector | Food |
| Media Type | Case Study |
| Length | |
| AI Description | The "Malnutrition Labels" ad by Dole Sunshine Company highlights food waste and hunger in New York City, using overflowing trash cans as a visual metaphor. Captions display shocking statistics of wasted food and the number of people facing food insecurity. The ad questions the use of places where people discard trash to raise awareness and promote efforts to resolve these issues. It features statistics about food waste across New York State and globally, asserting that good nutrition is a human right. Collaborating with City Harvest, Dole showcases their commitment to rescuing food and supporting those in need. The ad employs candid shots of New Yorkers and scenes of trash-strewn city streets, engaging viewers by confronting the stark realities of food waste and malnutrition. The narrative concludes with Dole's mission to reduce food waste and increase access to healthy food by 2025, reinforcing a call to action for change. |
| Chief Creative Officer | Rolando Cordova |
| Chief Creative Officer | Gian Carlo Lanfranco |
| Creative Director | Giancarlo Rodas |
| Creative Director | Tescia Deák |
| Creative Director | Greg Collins |
| Copywriter | Gian Carlo Lanfranco |
| Copywriter | Greg Collins |
| Copywriter | Ana Lins |
| Art Director | Rolando Cordova |
| Art Director | Giancarlo Rodas |
| Art Director | Tescia Deák |
| Designer | Ken Tokashiki |
| Production Company | Suitcase Productions |
| Director | Camden Elizabeth |
| Cinematographer | John Kopec |
| Cinematographer | Diego Cordero |
| Editor | Gabriel Cullen |
| Editor | Jose Jesus Pacheco |
| Executive Producer | Nicolas Lopez |
| Production Designer | Sonia Foltarz |
| VFX | Andres Castiblanco |
| VFX | Bryan Rosenblum |
| Assistant Producer | Lindsay Huang |
| Music Company | Agosto |
| Music Director | Claudia Incio |
| Sound Designer & Sound Mixer | Charly Garcia |
| Music Producer | Fito Zavalaga |
| Brand Marketing | Dole Sunshine Team |