Heinz - "Hidden Spots" by ANDY Awards 2022
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Heinz - "Hidden Spots"
- Brand: Heinz
- Country: United States
- Advertiser: Kraft Heinz
| Title | Hidden Spots |
| Agency | GUT |
| Campaign | Hidden Spots |
| Advertiser | Kraft Heinz |
| Brand | Heinz |
| Posted | April 2022 |
| Business Sector | Food |
| Media Type | Others |
| Length | |
| AI Description | The ad "Hidden Spots" by Heinz showcases the evolution of gaming from simple and slow games to today's fast-paced, complex ones. The ad humorously highlights the challenge gamers face in finding time to eat while gaming. To address this, Heinz collaborates with "Call of Duty" to provide 'hidden spots' on maps where players can snack without being eliminated. The advertisement features retro and modern video game visuals, creating a nostalgic vibe contrasted with energetic and action-packed sequences. Influencers worldwide are seen using these maps to find hidden spots, allowing them to enjoy burgers and Heinz ketchup peacefully during gameplay. This campaign taps into community spirit, encouraging gamers to explore and share their own hidden snack spots, thus fostering a sense of fun and adventure. The end message aligns Heinz products with gaming culture, promising a "Hunger Terminator" solution for gamers, accompanied by the slogan: "Eat burgers, not bullets." |
| ECD | Murilo Melo & Bruno Brux |
| Creative Director | Rainor Marinho, Murilo Santos, Juliana Utsch & Sofia Calvit |
| ACD | Gabi Marcatto & Pedro Rosas |
| Managing Director | Valéria Barone |
| Head of Account | Alessandra Visintainer |
| Account Director | Francine Pellacani & Joe Richardson |
| Account Manager | Mario Lion |
| Account Executive | Caio Palmeira |
| Head of Strategy | Amanda Agostini |
| Strategy Director | César Villas Boas Strategist: Isabela Katayama |
| Social Strategy Director | Douglas Coelho |
| Senior Social Strategist | Deyse Albiach |
| Head of Media & Data | Guilherme Cavalcanti |
| Head of Production | Mariane Goebel |
| Production Director | Julia Ramos |
| Production Manager | Thaís Schroder |
| Producer | Lincoln Braga |
| Editor & Motion | César Macedo and Megg Miranda |
| Illustration | Paula Cruz |
| Creative Chairman, Co-Founder | Anselmo Ramos |
| Chief Operating Officer & Global Partner | Paulo Fogaça |
| Chief Client Officer & Global Partner | Carmen Rodriguez |
| North America ECD & Global Partner | Juan Javier Peña Plaza |
| North America ECD & Global Partner | Ricardo Casal |
| Chief Strategy Officer & Partner | Fernando Ribeiro |
| Chief Intelligence Officer | Christian Pierre |
| Director of Communications | Alexandra Velasco |
| Account Director | Monique Beauchamp Estrella |
| Head of Production | Renata Neumann |
| Gaming & Streaming Analyst | Carlos Encalada |
| Production Company (Stop Motion) | I Hate Flash |
| Line Producer | Clara Castro |
| Producer | Carol Caddeo |
| Art Director | Hayde Porlan |
| Photographer / Editor | Wesley Allen |
| Production Company (Visuals) | ARMS Studio |
| Final Art | Fernando Marques e André Santos |
| 3D Specialist | Henrique Dalio |
| Production House | Mol |
| Executive producer | Joaquim Carriço, Galileo Giglio |
| Director | Galileo Giglio |
| Line producer | Jin Tsui |
| Producer | Simone de Angelis |
| Editor | Bruno Araújo |
| Motion designer | James Vaccari |
| Post producer | Rafael Tschope |
| Color Grade | Burn Color Grading |
| Production Company (Entretenimento) | BBL Esports |
| Music Co | HEFTY |
| Client Approval | Isabella Rizzo / Thiago Stelle / Cristina Kenz / André Fernandes / Thiago Rapp / Ashleigh Gibson / Cecilia Alexandre |
| Chief Marketing Officer, Activision Blizzard King | Fernando Machado |
| Chief Creative Officer, Activision Blizzard King | Pelle Sjoenell |
| Vice President and Head of Marketing, Call of Duty at Activision | Tyler Bahl |
| Director, Influencer Relations at Activision Blizzard | Robert Taylor |
| Sr. Director, Head of Digital / Social Marketing for Call of Duty at Activision | Matt Gilhooley |
| Director, Global Consumer Marketing @ Call of Duty | David Cushman |
| Director, Partnerships & Integrated Marketing | William Gahagan |