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ANDY Awards

Creative Award
New York, United States
Frito-Lay, North America - Cheetos - "Snap to Steal" by ANDY Awards 2022

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TitleSnap to Steal
Agency
Campaign Snap to Steal
Advertiser Frito Lay
Brand Frito-Lay, North America - Cheetos
PostedApril 2022
Business Sector Cocktail Snacks
Media Type Others
Length
AI Description This innovative ad for Cheetos aired during the Super Bowl, offering viewers the chance to 'steal' Cheetos directly from their television screens using Snapchat's AR technology. The commercial was vibrant and digital, showcasing the unique "Snap to Steal" feature, which allowed participants to scan the TV screen with their phones, unlocking an AR experience and winning free Cheetos. Packed with engaging visuals, the ad highlighted a fun and interactive way to increase brand interaction and demonstrate cutting-edge technology. It successfully created buzz by using elements of augmented reality and product engagement, encouraging viewers to connect with the brand in an unprecedented manner.