andy-awards logo ANDY Awards

ANDY Awards

Creative Award
New York, United States
Remy Martin - "Team Up For Excellence - The Film" by ANDY Awards 2022

Filter results by

TitleTeam Up For Excellence - The Film
Agency
Campaign Team Up For Excellence - The Film
Advertiser Rémy Martin
Brand Remy Martin
PostedApril 2022
Business Sector Spirits, Fortified Wines
Media Type Others
Length
AI Description The ad by Rémy Martin tells a story of cultural and historical exploration, focusing on the connection between cognac and African American music history. It opens with scenes of French vineyards, shifting to a narrative about Black American soldiers in France during 1917. The ad highlights the shared love for music and life between these soldiers and the French, depicted through jazz clubs, dancing, and vibrant night scenes. The tagline 'Team Up For Excellence' echoes throughout as the visuals transition from soulful jazz to dynamic dance sequences, illustrating a journey from historical collaboration to modern-day celebration. It emphasizes the blend of cultures through music, showcasing scenes from vintage dance halls to contemporary settings. The ad wraps up by drawing a parallel between the smoothness of Rémy Martin cognac and the classic sounds of jazz, reinforcing the brand's association with cultural sophistication and excellence.