OREO (Mondelez International, Inc.) - "OREO x Pokémon" by ANDY Awards 2022
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| Title | OREO x Pokémon |
| Agency | dentsu |
| Campaign | OREO x Pokémon |
| Advertiser | Mondelez International |
| Brand | OREO (Mondelez International, Inc.) |
| Posted | April 2022 |
| Business Sector | Food |
| Media Type | Case Study |
| Length | |
| AI Description | In an innovative collaboration between OREO and Pokémon, the ad highlights the creative synergy of two iconic brands. The campaign emphasizes the shared black and white color scheme that both OREO cookies and the original Pokémon game are known for. Featuring 16 unique cookie embossments, the ad showcases artistic designs turned into pixel art. The visual appeal is accentuated by transforming Oreos into detailed pixel animations, including characters like Pikachu and Mew. The campaign includes an impressive billboard made from 8,000 3D-printed life-size Oreos, grabbing worldwide attention and resulting in the cookies becoming hot items on eBay. The ad campaign successfully marries contemporary marketing with nostalgia, creating a buzz and leading to record-breaking sales online. |
| Brand | OREO |
| Senior Director | Justin Parnell |
| Marketing Director, Equity | Marion Saenen |
| Sr. Brand Manager | Olympia Portale |
| Production Specialist | Beth McMorrow |
| Regional Content Producer | Christina Woolston |
| Agency | 360i |
| Chief Creative Officer | Menno Kluin |
| Executive Creative Director | Michael Schachtner |
| Associate Creative Director | Chris Nelson |
| Associate Creative Director | Morgan Perrine |
| Design Director | Brian Gartside |
| Art Director | Jorge Diaz |
| Copywriter | Emmanuel Rocha |
| Senior Copywriter, Social | Christian Napolitano |
| Chief Strategy Officer | Raig Adolfo |
| Strategy Director | Maggie Walsh |
| Senior Strategist | Justine Deutsch |
| Strategist | Skylar Motley |
| EVP, Integrated Production | Ed Zazzera |
| SVP, Integrated Production | Carissa Ranelycke |
| Executive Producer | Carly Salaman |
| Project Manager | Helen Lu |
| VP, Account Management | Joshua Safran |
| Account Supervisor | Kristine Dowd |
| Associate Account Executive | Sydney Wheeler |
| VP Social & Influencer | Kristin Maverick |
| Associate Director, Social Marketing & Strategy | Ari Berkowitz |
| Senior Social Strategist | Cathy Tobon |
| Social Marketing Manager | Jenna D’Ambrosio |
| Production | Media.Monks |
| Head of Integrated Film | Debora den Iseger |
| Executive Producer | Jason Georgen |
| Executive Producer | Kent Smith |
| Senior Producer | Andrew May |
| EVP, Group Account Director | Laura Davis |
| Associate Account Director | Odalis Lopez |
| Account Manager | Rachel Startz |
| Business Affairs Director | Alex Lebosq |
| Senior Business Affairs Manager | Gabbie de Lara |
| PR Agency | Weber Shandwick |
| MEDIA | Vayner Media |
| Senior Vice President, Media | Tzeitel Haviland |
| Vice President, Media | Ashley Judson |
| Director, Media Planning | Gillian Curtis |
| Manager, Media Planning | Yesha Shah |
| Associate, Media Planning | Ashley Park |
| Media Analyst | Tanya Khorti |
| Vice President, Media | Anthony Scarola |
| Associate Director, Media Buying | Shivanii Manglani |
| Manager, Media Buying | Abby Nodvin |
| Analyst, Buying | Kyle Wenning |
| Vice President, Strategy | Stephanie Halphen |
| Director, Strategy | Lisa Bernstein |
| Associate Strategist | Justin McMillin |
| Audio Post Production | ponysound |
| Sound Design + Mix | Josh Wilson |
| Animation | Framestore |
| Executive Producer | Larissa Berringer |
| Head of Production | Cat Pavitt |
| Producer | Samantha Wong |
| Creative Director | Timothy Williams |
| Head of CG | Jordan Carroll |
| CG Lead | Daniel Bruce |
| Compositing Lead | Joseph Taylor |
| Illustrator/Cel Animation | Harry Teitelman |
| Illustrator/Cel Animation | Ali Beisber |
| Illustrator/Cel Animation | Mo Yang |
| Designer | Gabriel Perez |
| Designer | Will Golladay |
| Designer | Jordan Harris |
| Animation | Edwin Schaap |
| CG Team | Chris Friesen |
| CG Team | CK Lu |
| CG Team | Femi Aroyewun |
| Online Editor | Stephen Cheatum |
| Flame | Serina Flores |