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ANDY Awards

Creative Award
New York, United States
Activision Blizzard/ Call of Duty - "Warzone in Paradise" by ANDY Awards 2022

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TitleWarzone in Paradise
Agency
Campaign Warzone in Paradise
Advertiser Activision
Brand Activision Blizzard/ Call of Duty
PostedApril 2022
Business Sector Video Games/Consoles
Media Type Digital
Length
AI Description The ad titled "Warzone in Paradise" for Call of Duty's Warzone Pacific features scenic views of tropical locations with influencers and athletes promoting a fictitious island called Caldera, accessed only through the game. The video creatively integrates real-world influencer content with augmented visuals mirroring in-game experiences, like aerial combat and island exploration. The imagery is vivid and dynamic, capturing vibrant landscapes and energetic sequences. The campaign successfully leveraged social media influencers to drive pre-launch buzz, accumulating over 8.5 million views and 15 million social media impressions, thus positioning Caldera as an exhilarating virtual adventure destination. This innovative approach captured attention without filming new content.
Special Effects / VFX
Chief Marketing Officer (CMO)
Chief Creative Officer
VP Head of Marketing
VP, Consumer Marketing
Director Consumer Marketing
Manager, Consumer Marketing
Senior Director Head of Digital
Senior Marketing Manager Digital
Social Engagement Marketing Manager
Chief Creative Officer
Executive Creative Director
Freelance Creative Director
Freelance Creative Director
Group Brand Director
Senior Brand Manager Annie King
Producer
Executive Strategy Director
Strategy Director
Comms Strategy Director
Music Company / Composer
Sound Design Company
Executive Producer
Sound Designer
Production Company Producer
Production Company Producer
Executive Producer
Lead Artist