andy-awards logo ANDY Awards

ANDY Awards

Creative Award
New York, United States
Spotify - "A Song for Every CMO (126s)" by ANDY Awards 2022

Filter results by

TitleA Song for Every CMO (126s)
Agency
Campaign A Song for Every CMO
Advertiser Spotify
Brand Spotify
Date of First Broadcast/Publication 2021
Business Sector Online Leisure & Entertainment Services
Media Type Case Study
Length
AI Description The Spotify ad, created by FCB New York, celebrates innovative B2B engagement through a campaign called “A Song for Every CMO.” The video highlights Spotify's unique data insight abilities that allow them to personalize music experiences. Utilizing advanced targeting, Spotify created custom songs for various Chief Marketing Officers (CMOs) based on their listening habits. The ad features scenes from a recording studio and interviews with Spotify's business marketing heads and artists. Visuals include dynamic graphic displays of data capabilities and engagement statistics, emphasizing digital music's potential in advertising. The campaign targets CMOs by showcasing real examples of personalized songs, presenting the groundbreaking nature and success of this unique approach through lush animations and vibrant colors. Spotify’s branding is consistent throughout, reinforcing its identity as a leader in creativity and musical innovation.
Sound
Production Company
Chief Creative Officer
Chief Creative Officer
Global Creative Partner
Chief Strategy Officer
Executive Creative Director
Creative Director
Associate Creative Director
Senior Art Director
Senior Copywriter
Director of Integrated Production
Executive Producer
Music Producer
Senior Digital Producer