Verizon - "9/12: The Untold Story of Reconnecting New York" by ANDY Awards 2022
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| Title | 9/12: The Untold Story of Reconnecting New York |
| Agency | Verizon Creative Marketing |
| Campaign | 9/12: The Untold Story of Reconnecting New York |
| Advertiser | Verizon |
| Brand | Verizon |
| Date of First Broadcast/Publication | 2021 / 9 |
| Business Sector | Telecommunications Services |
| Media Type | Case Study |
| Length | |
| More Information | http://entries912.com/ |
| AI Description | The Verizon ad titled "9/12: The Untold Story of Reconnecting New York" showcases the crucial role Verizon employees played in restoring communication following the 9/11 attacks. The video features real footage of the aftermath, depicting the devastation and the determination of thousands of employees who worked together to reestablish connections crucial for recovery in lower Manhattan, including Wall Street. Narratives from Verizon workers highlight their resilience and commitment against a backdrop of chaotic and destructive imagery. The ad marks the 20th anniversary with a modern take, hosting a live virtual event utilizing an immersive MMS experience, replicating the day through real-time texting. Its sentimental tone is balanced with visuals of effort and collaboration, exploring new forms of storytelling to remember a significant historical event. The campaign emphasizes innovation in communication and serves as a tribute to those who risked their lives to reconnect a city in crisis. |
| Production Company | UNIT9 |
| Development Partners | PixelPusher |
| Audio | Boombox Sound |
| SVP Chief Creative Officer | Andrew McKechnie |
| VP, Creative Marketing & Ops | Mike Wente |
| Executive Creative Director | Marc Sobier |
| Senior Creative Director | Melissa Avery |
| Senior Creative Director | Tofer Moran |
| Senior Creative Director | Martin Martinez Virginillo |
| Associate Creative Director | Jen Le Lu |
| Associate Creative Director | Jessy Cole |
| Managing Director, Integrated Production | Rob Beck |
| Director, Executive Producer | Lizzie Haberman |
| Senior Producer | Jose Diaz |
| Assistant Producer | Melissa Urbay |
| Business Affairs Manager | Debra Horvath |
| Senior Project Manager | Miriam Fontaine |
| Associate Account Director | Oscar Martinez |
| Editor | Joshua Rathmell |
| Creative Director | Mark Vatsel |
| Creative Director | Hannah Neil |
| Creative Director | Emil Asmussen |
| Creative Director | Roger Dario |
| Creative Director | Caroline Lueng |
| Director | Lefty |
| Technical Director | Scott Ashmore |
| Technical Director | Andrew Harris |
| Strategy Director | Annie Bedard |
| Audio Director | Dani Valkova |
| Director of Production | Mindy Lubert |
| Executive Producer | Giacomo Vigliar |
| Executive Producer | Emily Malito |
| Senior Producer | Jason Legge |
| Senior Producer | Joanna Lee |
| 3D Team | Rowan Simpson |
| 3D Team | Shaun Larkin |
| 3D Team | Luis Chiques |
| 3D Team | Cyrill Durigon |