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ANDY Awards

Creative Award
New York, United States
Chevrolet Silverado EV - "Sopranos" by ANDY Awards 2022

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TitleSopranos
Agency
Campaign New Generation
Advertiser General Motors Corp.
Brand Chevrolet Silverado EV
Date of First Broadcast/Publication 2022 / 2
Business Sector Four Wheel Drive, SUV(Sports Utility Vehicle)
Media Type Television
Length
AI Description The ad opens with a city view as a woman drives through a tunnel. The iconic skyline of what appears to be New York City is visible, highlighting various landmarks. The soundtrack plays a song that evokes a nostalgic connection to the acclaimed TV show 'The Sopranos'. The Chevrolet Silverado EV, a sleek, modern, electric truck, moves effortlessly through the highway and urban environments. Throughout the drive, the driver's focus and a mix of cityscapes are interspersed with close-up shots of the vehicle's features and design. The journey ends with the woman reuniting with a man, suggesting themes of family and connection. The tagline 'The first ever all-electric Chevy Silverado. A whole new truck for a whole new generation.' concludes the ad, emphasizing innovation and modernity.
Director of Photography (DOP)
Actor / Celebrity
Actor / Celebrity
Chief Creative Officer
Executive Creative Director
Executive Creative Director
Director of Broadcast Production
Production Company Park Pictures
Director
Chief Creative Officer
Creative Operations Director
Executive Producer
Group Account Director
Executive Producer
Executive Producer
Line Producer
Editor
Editor
Executive Producer
Managing Director