ASF - "Adopt a Sim" by ANDY Awards 2022
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ASF - "Adopt a Sim"
- Brand: ASF
- Country: Spain
- Advertiser: Animalistas Sin Fronteras
| Title | Adopt a Sim |
| Title (original language) | Adopta a Sim |
| Agency | Universitat Autònoma de Barcelona |
| Campaign | Adopt a Sim |
| Advertiser | Animalistas Sin Fronteras |
| Brand | ASF |
| Posted | October 2021 |
| Business Sector | Charities, Foundations, Volunteers |
| Media Type | Case Study |
| Length | |
| AI Description | The ad, produced by Animalistas Sin Fronteras in collaboration with the Universitat Autònoma de Barcelona, addresses the rising issue of abandoned dogs in Mexico City. It highlights a new initiative that digitizes dogs using the popular game The Sims 4. The ad visually contrasts news reports showing the harsh reality faced by these animals with scenes from The Sims, where virtual bonds with pets can be formed. The video encourages players to adopt these virtual pets, suggesting that fostering such relationships in a game can influence real-world attitudes and behavior towards animal adoption. Emotional music underscores the message of hope, connection, and the impact of digitally bridging virtual experiences with reality, offering a solution to a tangible problem in society. |