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ANDY Awards

Creative Award
New York, United States
Brewdog - "The Planet’s Favourite Beer" by ANDY Awards 2022

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TitleThe Planet’s Favourite Beer
Title (original language)Beer for all
Agency
Campaign The Planet’s Favourite Beer
Advertiser Brewdog
Brand Brewdog
Date of First Broadcast/Publication 2021 / 8
Business Sector Beers, Ciders, Lagers
Philosophy The TV ad tells us that BrewDog is not just here for laughing hipsters and clichéd father-son moments; nor is it reserved for its core market of beer lovers. BrewDog is here for all the weird and wonderful people in the world: people who believe in aliens, happy couples, unhappy couples, shoplifters, vegetarians, vegetarians that lie, bad swimmers, people who meditate (but are really just thinking with their eyes closed).
Media Type Television
Length
AI Description The BrewDog ad 'The Planet’s Favourite Beer' presents itself as a celebration of community and diversity. It showcases a wide range of people from all walks of life enjoying BrewDog beer. The ad depicts scenarios like friends laughing together, a father and son by a campfire, happy and unhappy couples, people meditating, and varied urban and rural settings. There’s an emphasis on inclusivity, showing individuals from many backgrounds, championing the brand's message that BrewDog is a beer for everyone. Images of nature and the BrewDog factory highlight their commitment to sustainability. The repetitive mention of 'BrewDog' serves to engrain the brand’s presence and their identity as the world’s first carbon negative brewery, enhancing their eco-friendly image.
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