Tough Turban

Brand Tough Turban
Advertiser Pfaff Harley-Davidson
Agencies Zulu Alpha Kilo, Toronto, Zulubot
Country Canada
Business Sectors Automotive, Motorcycles, Other Vehicles
Media Product Design/Development, Others, Packaging, Branding & Design
Since 1903, riders have expressed their identity with a Harley-Davidson. And for some riders, there's no act of self-expression more important than tying a turban. Inspired by the recent helmet-law exemption for Sikh motorcyclists in Ontario, Pfaff Harley-Davidson commissioned a new turban designed with three layers of protection – foam that hardens on impact, bulletproof composite fabrics and 3D printed armor. The designs have been open-sourced so any manufacturers can create tough turbans for riders around the world.
show more

Awards (2)

  • - RESET
  • Gold - IDEA

Ads (4)