andy-awards logo ANDY Awards

ANDY Awards

Creative Award
New York, United States
Heinz - "It has to be Heinz" by ANDY Awards 2022

Filter results by

TitleIt has to be Heinz
Agency
Campaign Heinz Draw Ketchup
Advertiser Kraft Heinz
Brand Heinz
Date of First Broadcast/Publication 2024
Business Sector Mayonnaise, Ketchup, Mustards
Media Type Case Study
Length
AI Description The advertising campaign by Heinz features a unique and innovative approach to branding their ketchup bottles. The visual comprises distinctive, hand-drawn labels that customers created themselves, emphasizing individuality and personal connection to the brand. These imaginative designs, paired with the familiar red hue of the ketchup, showcase creativity and personal expression. The emphasis lies not only on the product but also on the brand's identity and the customer's role in it, highlighting Heinz's community engagement and innovative spirit.
Sound & Music
Chief Creative Officer
Executive Creative Director
Head of Art and Creative Director
Associate Creative Director
Art Director
Copywriter
Designer
Chief Strategy Officer
Strategist
Producer
Production Coordinator
Print Producer
Production Company
Director of Photography (DOP)
Editor
Online / Grading
Account Director
Account Director
Account Manager
Engineer
Public Relations
Media Agency
Community Management
Advertising Manager
Advertising Manager
Advertising Manager
Advertising Manager

More ads from Rethink Communications Inc.

4413 Backfire

Backfire

BRAND:
States United Against Gun Violence
AGENCY:
Rethink Communications Inc.