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ANDY Awards

Creative Award
New York, United States
Pepsi - "Rum Better With Pepsi" by ANDY Awards 2022

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TitleRum Better With Pepsi
Agency
Campaign #BetterWithPepsi
Advertiser PepsiCo Inc.
Brand Pepsi
Date of First Broadcast/Publication 2023 / 7
Business Sector Soft Drinks, Tonics
Media Type Case Study
Length
AI Description The ad begins with a pirate character relaxing in a lush, tropical setting, humorously introducing a court and hinting at solving a case. Clips from popular TV shows highlight characters frequently ordering 'rum and Coke,' creating a witty dialogue about the iconic drink. Transitioning, a statement appears: “We decided to put rum and Pepsi to the test.” It shows an elaborate setup for testing, with clips of people trying Pepsi as a mixer. Highlighting innovative origami art, the Pepsi logo emerges cleverly between rum brands, illustrating a unique collaboration. The ad reveals strategic outdoor advertising and social media buzz. Dramatic cinematic shots of beaches with Pepsi imagery continue the adventurous theme. Feedback posts from social media are shown, with positive reactions implicating successful market penetration. Finally, a humorous note from Captain Morgan acknowledges the clever campaign, emphasizing the message that Pepsi makes rum cocktails better.
Creative Chairman & CEO