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ANDY Awards

Creative Award
New York, United States
Pepsi - "#BetterWithPepsi Rum (Board)" by ANDY Awards 2022

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Title#BetterWithPepsi Rum (Board)
Agency
Campaign #BetterWithPepsi
Advertiser PepsiCo Inc.
Brand Pepsi
Date of First Broadcast/Publication 2023 / 7
Business Sector Soft Drinks, Tonics
Media Type Case Study
AI Description The ad creatively highlights the combination of Pepsi with rum, utilizing bold imagery and strategic media placements to convey a message that this combination enhances the experience of drinking rum. Featured prominently are images of rum bottles paired with Pepsi cans, set against vibrant and lively backdrops. The campaign uses varied media, including digital and outdoor advertising, to communicate its message that Pepsi pairs perfectly with rum as a mixer. Notably, it emphasizes that Pepsi has always been a part of the picture, even though it is often seen as a competitor to Coke. The visuals are modern and eye-catching, aiming to entice and persuade the audience to explore this beverage pairing. The tagline "better with Pepsi" encapsulates the ad's core message.
Creative Chairman & CEO