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ANDY Awards

Creative Award
New York, United States
Pepsi - "#BetterWithPepsi 3" by ANDY Awards 2022

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Title#BetterWithPepsi 3
Agency
Campaign #BetterWithPepsi
Advertiser PepsiCo Inc.
Brand Pepsi
Date of First Broadcast/Publication 2023 / 7
Business Sector Soft Drinks, Tonics
Media Type Print
AI Description The print ad for Pepsi's '#BetterWithPepsi 3' campaign features a close-up image of a rum label accompanied by droplets of condensation, evoking a refreshing feel. The ad cleverly intertwines the logo and the phrase 'better with,' suggesting the ideal pairing of Pepsi with rum. This campaign by Alma agency creatively uses bold and colorful aesthetics to highlight the synergy of flavors, aiming to attract consumers who enjoy beverages with an extra twist. The visuals are crisp and modern, capturing the attention of a trendy audience. The ad also subtly focuses on cultural elements like rum pairings, likely targeting a sophisticated yet youthful audience in the United States. The presentation emphasizes indulgence and refreshment, aligning well with social and leisure activities.
Creative Chairman & CEO