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ANDY Awards

Creative Award
New York, United States
Heinz - "Heinz Draw Ketchup (Board)" by ANDY Awards 2022

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TitleHeinz Draw Ketchup (Board)
Agency
Campaign Heinz Draw Ketchup
Advertiser Kraft Heinz
Brand Heinz
Date of First Broadcast/Publication 2021
Business Sector Mayonnaise, Ketchup, Mustards
Media Type Case Study
Length
AI Description The Heinz Draw Ketchup campaign utilizes a simple yet effective experiment that highlights brand recognition and engagement. Participants from different continents were asked to 'draw ketchup.' Regardless of the variations in style, the resulting drawings consistently depicted Heinz bottles. The campaign gained significant traction across various media outlets, resulting in a large increase in social engagement and sales. The visuals are clean and focus on the iconic shape and label design of a Heinz ketchup bottle, reinforcing the product's identity and presence in the everyday consumer's mind.
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