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Creative Award
New York, United States
Pepsi - "Better With Pepsi" by ANDY Awards 2022

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TitleBetter With Pepsi
Agency
Campaign Better With Pepsi
Advertiser PepsiCo Inc.
Brand Pepsi
PostedJune 2022
Business Sector Non-Alcoholic
Media Type Case Study
Length
AI Description The "Better With Pepsi" campaign shows an innovative approach by PepsiCo to emphasize the beverage's compatibility with burgers, a classic fast food staple. The ad kicks off with a depiction of classic burger chains serving Coke for over 30 years, subtly criticizing the absence of Pepsi. With vibrant colored shots of hamburgers and cola, the narrative presents how Pepsi is a preferred choice for over 60% of people. Engaging an origami artist, the campaign creatively folds fast food wrappers to reveal the Pepsi logo hidden within them. This clever idea was promoted via billboards at burger chain headquarters and integrated into social media, generating wide engagement. Pepsi is shown to not be on the menu, but always in the picture, challenging traditional soft drink offerings and stimulating curiosity and excitement. The campaign reflects Pepsi's brand personality of being bold, lively, and contemporary, with the ultimate message: burgers are truly better with Pepsi.
Production Company
Vice President Head of Marketing
Sr. Director Brand Marketing
Creative Chairman
CEO
Co President
CCO
Associate Strategic Planning Director
SVP Head of Strategy
Creative Director
Creative Director
Account Director
Executive Producer
EVP Operations
Production
VP Director of Production
Photographer
Paper Artist
Retoucher
President
PR Company
Vice President of Marketing Communications
Media Company
Executive Director