Goldfish - "Go for the Handful " by ANDY Awards 2022
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Goldfish - "Go for the Handful "
- Brand: Goldfish
- Country: United States
- Advertiser: Campbell's
| Title | Go for the Handful |
| Agency | Saatchi & Saatchi |
| Campaign | Go for the Handful |
| Advertiser | Campbell's |
| Brand | Goldfish |
| Date of First Broadcast/Publication | 2021 |
| Business Sector | Potato Chips, Crisps & Crackers |
| Media Type | Case Study |
| Length | |
| AI Description | The Goldfish ad, titled "Go for the Handful," creates a captivating narrative by challenging adults to turn a kiddie snack into an engaging activity. Highlighting NBA player Boban Marjanović, known for his large hands, the campaign involves him holding as many Goldfish crackers as possible. The ad then sparks a TikTok challenge, encouraging everyone to outdo Boban in holding goldfish crackers. Users on TikTok enthusiastically participate, sharing videos and attempting to beat Boban’s record. The ad showcases vibrant visuals of Goldfish crackers and features energetic scenarios, mixing social media trends with humor. Tapping into the playful nature of snacking, it brings forth the idea that Goldfish are perfect for adults too. Viewers are engaged through fun, community interaction, and the joy of attempting a unique challenge. |
| Production Company | Biscuit Filmworks LA |
| Chief Executive Officer (CEO) | Andrea Diquez |
| Chief Creative Officer | Daniel Lobatón |
| Chief Marketing Officer (CMO) | Christine Prins |
| Executive Creative Director | Bob Winter |
| Creative Director | Lucas Panizza |
| Associate Creative Director | Danny Price |
| Copywriter | Danny Price |
| Art Director | Jacopo Biorcio |
| Agency Director of Production | Tim LeGallo |
| Group Account Director | Caitlin Reynolds |
| Account Director | Michelle Scallate |
| Account Director | Michelle Scallate |
| Account Executive | Perri Rubenstein |
| Account Executive | Perri Rubenstein |
| Account Planner | Nayantara Mukherji |
| Business Affairs Manager | Beth Helminiak |
| PR | MSL |
| Director | Aaron Stoller |
| Managing Director | Shawn Lacy |
| Executive Producer | Holly Vega |
| Production Company Producer | Mala Vasan |
| Head of Production | Sean Moody |
| Director of Photography (DOP) | Corey Walter |
| Production Designer | Alexis Ross |
| Editing Company | Arcade Edit |
| Editor | Paul Martinez |
| Assistant Editor | Drew Neuhart |
| Executive Producer | Sila Soyer |
| Post Production | Andrew Cravotta |
| Colorization | Harbor Film Company |
| Colorization | Harbor Film Company |
| Colorist | Adrian Seery |
| Producer | Jody Peters |
| Colorist | Jody Peters |
| Music | Pickle Music Studios |
| Music | Pickle Music Studios |
| Founder | Alexis Estiz |
| Production Company Producer | Lupita Alvarez |
| Mix | Harbor Picture Company |
| Music Creative Director | Steve Perski |
| Account Director | Michelle Scallate |
| Sound | Steve Perski |
| Sound Producer | Lauren Boyle |
| Account Executive | Perri Rubenstein |
| Sound Producer | Lauren Boyle |
| Sound | Lauren Boyle |
| Colorization | Harbor Film Company |
| Sound | Lauren Boyle |
| Music | Pickle Music Studios |
| Sound Producer | Lauren Boyle |
| Sound | Lauren Boyle |