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ANDY Awards

Creative Award
New York, United States
Frito-Lay, North America - Cheetos - "Cheetle iD" by ANDY Awards 2022

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TitleCheetle iD
Agency
Campaign Cheetle iD
Advertiser Frito Lay
Brand Frito-Lay, North America - Cheetos
PostedJune 2022
Business Sector Cocktail Snacks
Media Type Digital
AI Description The Cheetle iD campaign for Cheetos features a vibrant image dominated by artificial flames and bright colors. On one side, a person wearing a cheetah-spotted jacket and sunglasses poses casually. On the other side, Chester Cheetah, the animated mascot of Cheetos, extends his vibrant orange paw towards the camera, underlined with the text 'Cheetle Detector.' The background is a dynamic and fiery scene filled with energy and playfulness, while logos from Cheetos, adidas, and a rabbit emblem add a touch of whimsical branding. Chester Cheetah's fun, mischievous persona comes alive against this backdrop, reinforcing the lighthearted nature of the product.
Art Director
Copywriter
Chief Marketing Officer (CMO)
Creative Director
Creative Director
Creative Director
Producer
Account Director
Account Manager
Assistant Account Manager
Associate Creative Director - Art
Associate Creative Director/Copywriter
Associate Director, Digital Activation
Associate Director, Planning
Brand Manager
Brand Director
Brand Strategy Director
Client Lead
Comm Strategy Director
Group Account Director
Group Brand Strategy Director
Manager, Digital Activation
Senior Communications Strategist
Software Engineer
Software Engineer
Software Engineer
Software Engineer
Senior Brand Director
SR Vice President Core Brands
Sr. Director, Digital Activation
Sr. Director, Planning
Tech Lead