ANDY Awards

Creative Award

New York, United States

Update

Pepsi - "Wendy's Print"

10552

Title	Wendy's Print
Agency	Alma
Campaign	Better With Pepsi
Advertiser	PepsiCo Inc.
Brand	Pepsi
Posted	May 2022
Business Sector	Soft Drinks, Tonics
Media Type	Print
AI Description	The ad features a close-up of a crumpled surface displaying a vibrant graphic that is part of the familiar Wendy's logo, combined with the iconic Pepsi circle. Dominant colors include red and blue, creating a striking contrast. Printed at the bottom are the words "better with" followed by an empty circle suggesting the Pepsi logo, emphasizing a message of partnership or enhancement. The visual design and layout suggest a playful, modern approach, evoking emotions of enjoyment and harmony.
Production Company	Carbon Films
Vice President Head of Marketing	Todd Kaplan
Sr. Director Brand Marketing	JP Bittencourt
Creative Chairman	Luis Miguel Messianu
CEO	Luis Miguel Messianu
Co President	Alvar Suñol
CCO	Alvar Suñol
Associate Strategic Planning Director	Paola Villalobos
SVP Head of Strategy	Angela Rodriguez
Creative Director	Daniel Correa
Creative Director	Bruno Trad
Account Director	Meg Valls
Executive Producer	Jay Rivera
EVP Operations	Michelle Headley
Production	Michelle Headley
VP Director of Production	Yeyo Marquez
Photographer	Marçal Vaquer
Paper Artist	Raya Sader
Retoucher	Juary Leocadiio
President	Javier Carbo
PR Company	Acceleration Community of Companies (ACC)
Vice President of Marketing Communications	Emily Thomas
Media Company	OMD
Executive Director	Elayna Tekle