Under Armour - "Genesis Curry Flow" by ANDY Awards 2022
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| Title | Genesis Curry Flow |
| Agency | Berlin Cameron |
| Campaign | The First Meta Sneaker |
| Advertiser | Under Armour |
| Brand | Under Armour |
| Posted | May 2022 |
| Business Sector | Sneakers / Athletic Footwear |
| Media Type | Digital |
| Length | |
| AI Description | The 'Genesis Curry Flow' ad by Under Armour showcases the blend of sports and digital innovation. It starts with a basketball star performing on a court, his sneakers shining as he dribbles and leaps. The scene then transitions into a vibrant virtual world where the sneakers are digitized, emphasizing their integration with cutting-edge technology. The metaverse setting suggests limitless possibilities, with animated avatars exploring a bright, dynamic basketball environment. With its vibrant yellows and blues, the ad strategically uses game-like animations to highlight the sneakers' connection to performance and style. |
| Founder/Chief Creative Officer | Ewen Cameron |
| President | Jennifer DaSilva |
| Group Account Director | Emily Bond |
| Content Strategist, Social | Paige Raiczyk |
| Digital studio | NewKino Studio |
| Founder | Noah Kim |
| Advertising Manager | Dimitrija Georgiev |
| Advertising Manager | Valerie Middleton |
| Advertising Manager | Allison Bobruska |
| Senior Designer | Spencer Hawkins |
| Co-Founder | William Huang |
| Digital Agency | Luna Market Inc. |
| Co-Founder | Jack Cameron |
| Chief Experience Officer | Samuel Ko |
| Actor / Celebrity | Stephen Curry |