None - "Adopt a Sim" by ANDY Awards 2022
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None - "Adopt a Sim"
- Brand: None
- Country: Spain
- Advertiser: Wrangler
| Title | Adopt a Sim |
| Agency | Universitat Autònoma de Barcelona |
| Campaign | Adopt a Sim |
| Advertiser | Wrangler |
| Brand | None |
| Posted | May 2022 |
| Business Sector | Others |
| Media Type | Others |
| AI Description | The 'Adopt a Sim' campaign by the Universitat Autònoma de Barcelona highlights a simulation game that brings virtual pets closer to real-life adoption. The ad features an image split between a real dog and a digital representation, showing how the simulation can lead to emotional connections. It emphasizes how people grow attached to their Sims, not just virtually with human characters but also with pets. The problem it addresses is the difficulty shelters have in finding homes for real dogs. The innovative idea is to integrate these pets into the game, offering a double chance for adoption both in the virtual world and real life. The visuals are colorful and engage the viewer emotionally, promoting empathy and the concept of giving real dogs a second chance. Overall, the ad aims to bridge the gap between virtual affection and real-world action. |