None - "Zyrtec - MenuFilter" by ANDY Awards 2022
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| Title | Zyrtec - MenuFilter |
| Agency | Gachon University |
| Campaign | Zyrtec - MenuFilter |
| Advertiser | Wrangler |
| Brand | None |
| Posted | May 2022 |
| Business Sector | Others |
| Media Type | Others |
| Length | |
| AI Description | The advertisement introduces a mobile application called "Menu Filter" by Zyrtec, designed to assist people with allergies when dining out. The ad begins by addressing the challenges faced by individuals with allergies, especially during the pandemic, emphasizing the need to painstakingly check menu ingredients. It then highlights the Menu Filter app, which uses a QR code scan to filter out intolerable ingredients based on the user's allergy profile. The ad visually demonstrates how the app works: scanning a menu, selecting allergies, and blocking unsuitable food items. Steps are shown using a smartphone interface with clear menus and graphics. The campaign includes promoting the app through various means like restaurant stickers, billboards, and influencer partnerships to increase awareness. Overall, the ad emphasizes the simplicity, safety, and innovative nature of the app in helping manage allergies efficiently. |