andy-awards logo ANDY Awards

ANDY Awards

Creative Award
New York, United States
Visit Sweden - "Discover the originals" by ANDY Awards 2022

Filter results by

TitleDiscover the originals
Agency
Campaign Discover the originals
Advertiser Visit Sweden
Brand Visit Sweden
Date of First Broadcast/Publication 2021
Business Sector Destinations (Countries & Places)
Media Type Case Study
Length
AI Description The ad begins with a view of Earth from space, zooming into Sweden. It highlights various picturesque landscapes, including lakes and forests, contrasting them with IKEA products sharing the same names. Locations like Bolmen, known as a toilet brush in IKEA, are shown to reassert their identity. The ad emphasizes authenticity by presenting Sweden’s natural beauty as the real 'originals.' Through various visual cues and a catchy voiceover, the campaign humorously reclaims these names, inviting viewers to learn more on VisitSweden.com. The ad cleverly juxtaposes everyday IKEA items with their corresponding, lesser-known Swedish places, creating a powerful message of discovery and the reclaiming of cultural heritage.
Production Company