Krungsri First Choice - "Metaverrrrrrr" by ANDY Awards 2022
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Krungsri First Choice - "Metaverrrrrrr"
- Brand: Krungsri First Choice
- Country: Thailand
- Advertiser: Ayudhya Capital Services Company Limited
| Title | Metaverrrrrrr |
| Agency | The Leo Burnett Group Thailand |
| Campaign | Metaverrrrrrr |
| Advertiser | Ayudhya Capital Services Company Limited |
| Brand | Krungsri First Choice |
| Posted | April 2022 |
| Business Sector | Banking, Finance, Law & Insurance |
| Media Type | Others |
| Length | |
| AI Description | The advertisement, titled "Metaverrrrrrr," created by The Leo Burnett Group Thailand for Krungsri First Choice, unfolds in a vibrant, digital Metaverse setting. It features animated characters, Mario and Patty, who present the First Choice credit card as the modern solution for the new generation. Throughout the ad, the characters discuss design elements and illustrate the card's benefits, such as cash back and 0% interest schemes. The scenario is lighthearted and dynamic, reflecting the vibrant possibilities of virtual worlds and the growing trend of digital transactions. The aesthetic is bright and futuristic, with playful, animated sequences that underscore the theme of innovation and modernity. |
| Chief Creative Officer | Sompat Trisadikun |
| Executive Creative Director | Ariyawat Juntaratip |
| Creative Director | Sarut Yungcharoen, Pathida Akkarajindanon |
| Art Director | Sompat Trisadikun, Ariyawat Juntaratip, Sarut Yungcharoen, Sarita Virunechavee |
| Copywriter | Pathida Akkarajindanon, Kittinat Prasomsap |
| Account Management Director | Rathawan Sukanake |
| Account Director | Pattra Ketsamathi |
| Account Executive | Naphat Chiangrat |
| Agency Producer | Rungrudee Chinpratan |
| Strategic Planner | Surapen Yosravikul Saito, Praewpakorn ChumsaiNaAyudhaya |
| Production Company | Factory01 Co., Ltd. |
| Film Director | Wuthisak Anarnkaporn |
| Assistant Film Director | Mattanee Uajarernsup, Wityawat Lakam |
| Production Producer | Rungtawan Nanthasaen |
| Director of Photography | Natdanai Naksuwan |
| Editor | Sippanart Olarnsaritkul |
| Sound Studio | Mellow Tunes |
| Post-Production Company | One Cool Production |
| Media Agency | Initiative |