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ANDY Awards

Creative Award
New York, United States
Oreo - "OREO Thins Protection Program" by ANDY Awards 2022

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TitleOREO Thins Protection Program
Agency
Campaign OREO Thins Protection Program
Advertiser Mondelez International
Brand Oreo
PostedApril 2022
Business Sector Food
Media Type Others
AI Description In this creative ad for Oreo Thins, the packaging design is made to look like other household items to cleverly disguise the cookies. The ad includes various camouflaged packaging like a Ford Owner’s Manual, Green Giant Riced Veggies, Hanes T-shirts, and a Better Homes & Gardens cookbook. This helps adults hide Oreo Thins from their kids. The ad is humorous and visually appealing, with a predominant blue color theme. It cleverly integrates humor and creativity to attract viewers while emphasizing the concept of 'hiding' much-loved cookies in plain sight.
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