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ANDY Awards

Creative Award
New York, United States
Oreo - "OREO Thins Protection Program" by ANDY Awards 2022

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TitleOREO Thins Protection Program
Agency
Campaign OREO Thins Protection Program
Advertiser Mondelez International
Brand Oreo
Date of First Broadcast/Publication 2021 / 7
Business Sector Biscuits, Bread, Crispbread
Media Type Others
Length
AI Description The OREO Thins Protection Program ad humorously addresses the issue of parents protecting their Oreos from children. Using cleverly disguised packaging that blends the Oreos with objects kids usually have no interest in, such as freezer vegetables and car manuals, the ad shows snippets of social media posts from parents complaining about their kids' cookie heists. The ad highlights the uniqueness of the OREO Thins camo packaging, depicting various scenes where Oreo Thins are hidden in plain sight, yet remain unnoticed by kids. The spot is fun, playful, and interactive, featuring vibrant colors and cheerful music, embodying a family-friendly atmosphere. Interviews with people expressing admiration for the idea also add to the campaign's uniqueness, emphasizing the theme of protecting adult treats from children.
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