DocMorris - "Take Care" by ANDY Awards 2022
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| Title | Take Care |
| Agency | Sune Sorensen Ltd |
| Campaign | Take Care |
| Advertiser | DocMorris |
| Brand | DocMorris |
| Posted | April 2022 |
| Business Sector | Drugstores, Specialty Stores |
| Media Type | Others |
| Length | |
| AI Description | The ad begins with an elderly man waking up and starting his day in a cozy home filled with personal touches. As he looks at old photographs, we get a glimpse of his past life, hinting at motivation, possibly relating to past athletic achievements. The ad follows his journey to regain his strength through a training regimen with a kettlebell in a snowy, European rural setting. Despite initial struggles, he perseveres. The background story reveals his dedication: reuniting with family for Christmas. The ad beautifully captures the warmth of family bonds as he gifts his granddaughter a specially crafted decoration for the tree, symbolizing the fruition of his efforts. The tagline emphasizes taking care of what's truly important in life. |
| Director | Sune Sorensen |
| MP / Agent | Martin Bardrum |
| DOP | Franz Lustig |
| Represented | Cosmic Talents |
| MP / Agent | Marie Berg |
| Agent | Pauline Perez |
| Assistant to Marie Berg | Marine Boisse |
| Production | Markenfilm Hamburg GmbH |
| Head of Production / EP | Marc Strass |
| Associate Producer | Tim Freudenthal |
| 1st AD | Alan Finlay |
| Client | DocMorris N.V. |
| Chief Marketing Officer | Frank Müller |
| Director of Marketing | Gil Pfitzmann |
| Head of Brand & Content | Hannah Polczyk |
| Agency | Jung von Matt SAGA GmbH |
| Creative Director | Alex Schmid |
| Senior Producer | Dennis Wendt |
| Client Service Director | Natalie Martens |
| Copywriter | Olasumbo Pinheiro |
| Art Director | Ibrahem Ghhareib |
| Senior Project Manager | Tasja Oldach |
| Junior Project Manager | Viktor Mahé |
| International PR Manager | Ditte Birk |
| Casting UK | Hammond Cox Casting Ltd. |
| Casting Director / MP | Thom Hammond |
| Casting Director / MP | Michael Cox |
| Casting Assistant | Charlotte Lancaster |
| Casting Assistant | Lydia McKinley |
| Casting | Icon |
| Casting Director | Kärt Väinola |
| Casting Manager | Kairit Krass |
| Casting | /laik/a casting agency |
| Casting Director | Marta Dzene |
| Executive Producer / MP | Niko Mihailsin |
| MP | Elen Kallas |
| Production Manager | Triinu Jalakas |
| Production Coordinator | Eliza Berzina |
| Production Assistant | Mihkel Riis |
| Production Assistant | Karolina Veetamm |
| 2nd AD | Joe Thomas |
| 3rd AD | Terje Kissa |
| Location Manager | Tuuliki Oberschneider |
| Location Assistant | Artur Makku |
| Location Assistant | Ramon Paukson |
| Location Assistant | Hendrik Krinal |
| Driver | Henri Killõ |
| Driver | Gert Pärni |
| Driver | Mario Salumäe |
| Driver | Karel Miil |
| 1st AC | Martin Venela |
| Alder Saunanen | Freddy |
| DIT | Nicolas Viggiani |
| VTR | Joe Dunnigan |
| Key Grip | Indrek Raag |
| Grip Assistant | Martin Tennokene |
| Sound Recordist | Kristjan Kurm |
| Boom Operator | Hisham Sharafeddine |
| Gaffer | Henri Savitski |
| Best Boy | Bertil Alexander Tarbe |
| Electrician | Kevin Mardiste |
| Electrician | Ranno Lauri |
| Electrician | Bertil Alexander Tarbe |
| Electrician | Aivo Rannik |
| SFX Master | Rauno Linnamäe |
| SFX Assistant | Ronet Tänav |
| Production Designer | Laura Dišlere |
| Assistant Production Designer | Anete Eglīte |
| Art Director | Getter Vahar |
| Props Assistant | Helina Risti |
| Props Assistant | Janette Roopa |
| Props Assistant | Jaak Sova |
| Swing Crew | Erti Risto Süvari |
| Swing Crew | Karl Agapuu |
| Swing Crew | Rein Kutsar |
| Swing Crew | Argo Ruus |
| Construction Manager | Mikk Kivila |
| Set Builder | Uku Talmar |
| Set Builder | Sten Suigusaar |
| Set Builder | Priit Tiislär |
| Set Builder | Monika Tulit |
| Foodstylist | Kristina Efert |
| Styling Assistant | Johanna Oden |
| Styling Assistant | Kätlin Kikkas |
| Styling Assistant | Jane Mändsoo |
| Make Up Artist | Tiina Leesik |
| Assistant Make Up Artist | Britt Ressar |
| Assistant Make Up Artist | Jennifer Scholz |
| Catering | Erko Lill |
| SAM | Carl Welch |
| MAYA | Aurora Laaksonen |
| IDA | Evelin Võigemast |
| TIM | Mihkel Kabel |
| ANKE | Natali Väli |
| MARK | Helvin Kaljula |
| NOA | Artjom Bulgakov |
| LISA | Luisa Aruste |
| EMMA | Anne Paluver |
| STROLLER COUPLE (MAN) | Akarsh Shetty |
| STROLLER COUPLE (WOMAN) | Brita Laurfeld |
| CHRISTMAS GUEST | Gerhard Saks |
| CHRISTMAS GUEST | Merle Viikmäe |
| CHRISTMAS GUEST | Gustav Sibul |
| CHRISTMAS GUEST | Holger Themas |
| Post-Production | INFECTED GmbH |
| Editor | André Gelhaar |
| Grading House | ARRI Media GmbH |
| Colourist | Philipp Orgassa |
| Head of Commercial | Julia Dobler |
| Producer Colour | Mathias Knöfler |
| Grading Assistant | Mathilda Barchmann |
| MUSIC | 2WEI Music GmbH |
| Composers | Nathan Padgett, Simon Heeger, Christian Vorländer |
| Music supervision | Clarissa Beckert |
| Storyboard Artist | Tilbert Oelke |