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ANDY Awards

Creative Award
New York, United States
Telefónica Germany / o2 Deutschland - "The Visible Net" by ANDY Awards 2022

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TitleThe Visible Net
Agency
Campaign The Visible Net
Advertiser O2 - Telefónica Germany Gmbh & Co.
Brand Telefónica Germany / o2 Deutschland
Date of First Broadcast/Publication 2021 / 12
Business Sector Telecommunications Services
Philosophy To achieve this, innovative technology was combined with artistic skills. As a first step, the O₂ network signal was measured in various locations in Germany. Then, the data was transmitted to an LED bar hanging underneath a drone which converts the data into light impulses. The stronger the network signal, the brighter the light. With the aid of long exposure, photographer Kai-Uwe Gundlach was able to create a visible network from the light patterns of the LED bar.
Media Type Others
Length
AI Description The ad by Telefónica Germany / o2 Deutschland, created by the Serviceplan Group, visualizes the 5G network through a stunning nocturnal sky installation. The ad showcases a high-tech setup involving a 10-meter carbon fiber pole equipped with 600 LED strips controlled by a microcontroller. This pole, flown by an Alta X drone, traces the 5G signal in the sky, creating breathtaking light patterns through long-exposure photography. The narrative takes the viewer behind the scenes, showing the meticulous process involving network analysis apps, a control box, and precise GPS technology. The challenge of visualizing an invisible network is depicted through stunning visuals of cityscapes and the interplay of light against the night sky. The ad captures the spirit of creativity and technological innovation, demonstrating the capabilities of o2's awarded 5G network in Germany.