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ANDY Awards

Creative Award
New York, United States
Telefónica Germany / o2 Deutschland - "The Visible Net" by ANDY Awards 2022

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TitleThe Visible Net
Agency
Campaign The Visible Net
Advertiser O2 - Telefónica Germany Gmbh & Co.
Brand Telefónica Germany / o2 Deutschland
Date of First Broadcast/Publication 2021 / 12
Business Sector Telecommunications Services
Philosophy To achieve this, innovative technology was combined with artistic skills. As a first step, the O₂ network signal was measured in various locations in Germany. Then, the data was transmitted to an LED bar hanging underneath a drone which converts the data into light impulses. The stronger the network signal, the brighter the light. With the aid of long exposure, photographer Kai-Uwe Gundlach was able to create a visible network from the light patterns of the LED bar.
Media Type Case Study
Length
AI Description The advertisement by Telefónica Germany, titled "The Visible Net," creatively showcases the visibility of their 5G network using a striking light installation. The visual journey features scenes shot at night, highlighting Germany's landscapes and cityscapes with a glowing data visualization composed of illuminated lines that represent the network coverage. The ad illustrates how modern technology can transform invisible network signals into visible art, enhancing public perception of connectivity. The video features various technological elements like smartphones and live data readings, emphasizing the network's reliability and speed.
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