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ANDY Awards

Creative Award
New York, United States
Newtown Action Alliance - "#NotComingHome" by ANDY Awards 2022

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Title#NotComingHome
Agency
Campaign #NotComingHome
Advertiser Newtown Action Alliance
Brand Newtown Action Alliance
PostedApril 2022
Business Sector Institutional/Public Interest/Non-Profit Org.
Media Type Others
Length
AI Description The ad opens with a shot of U.S. soldiers stationed overseas in war zones, highlighting their role in protecting American liberty. However, the narrative sharply contrasts this portrayal with images of gun violence at home, showing memorials for victims. It interweaves scenes of soldiers’ emotional homecomings with reports of gun violence, underscoring that while soldiers fight abroad, a different war rages in America. The ad aims to raise awareness about gun violence, depicting emotional imagery of families and individuals impacted by this crisis. A concluding message urges viewers to sign a petition for action against gun violence, stressing that more Americans have died from gun violence than in all U.S. wars combined. High-profile figures share the ad, increasing its reach and impact.