Jif - "The Lil Jif Project" by ANDY Awards 2022
Filter results by
Jif - "The Lil Jif Project"
- Brand: Jif
- Country: United States
- Advertiser: J.M. Smucker Company
| Title | The Lil Jif Project |
| Agency | Publicis Groupe |
| Campaign | The Lil Jif Project |
| Advertiser | J.M. Smucker Company |
| Brand | Jif |
| Posted | April 2022 |
| Business Sector | Food |
| Media Type | Others |
| Length | |
| AI Description | The ad titled "The Lil Jif Project" showcases a dynamic recording studio environment where a famous rapper, identified as Ludacris, delivers energetic lines. The setting features essential elements such as a microphone, sound mixing board, and headphones, characteristic of a professional music studio. The video's primary visual style is modern and urban, reflecting the culture of hip-hop music. Various takes are highlighted, emphasizing repetition and perseverance. The presence of Jif peanut butter adds a unique twist, seamlessly integrating a well-known food brand into the music scene. The audio captions suggest an iterative process, aligning with the theme of determination and improvement. Notably, the collaboration involves a renowned rapper, adding a layer of excitement and celebrity appeal. The visuals and auditory elements combine to create a vibrant and engaging atmosphere, celebrating creativity and the dedication to crafting music. |
| Chief Creative Officer | Erica Roberts |
| VP Creative Director – Art | Peter Defries |
| VP Creative Director – Copy | Alan Wilson |
| EVP Strategy Director | Jennifer Baldwin |
| VP Strategy Director | Allie O’Shea |
| VP Account Director | Erika Maddrey |
| EVP Group Account Director | Yuri Lee |
| President Group Client Lead | Gail Hollander |
| SVP Consumer Practice | Patricia Hallock |
| Account Supervisor | Nia Bolling |
| Senior Program Manager | Ariel Wakasa-Gonzalez |
| VP Group Director – Program Management | Alex Orson |
| VP Consumer Practice | Laurie Shulman Derousseau |
| SVP Media Strategy | Alan Danzis |
| Director Social Strategy | Tristen Sechi |
| Designer | Spencer Chan |
| Senior Designer | Zachary Callopy |
| Social Creative Director | Dave Gordon |
| Associate Creative Director | Judd Wachstein |
| Senior Art Director | Jessica Larkin |
| Copywriter | Josh Clayton |
| Art Director | Mollie Coyne |
| VP Executive Producer | Lauren Schneidmuller |
| Head of Culture | Salama Warner |
| VP Director Data & Analytics | Jeff Bobick |
| SVP Group Client Director | Anna Kelce |
| EVP Content | Kim Iadevaia |
| Associate Director Content | Nicole Guadagno |
| EVP Managing Director – Media | Colleen Hotchkiss |
| Client | The J.M. Smucker Company |
| Chief Commercial & Marketing Officer | Geoff Tanner |
| SVP ICX & Growth | Charlene Zappa |
| Director ICX | Sara Diepenbrock |
| Senior Manager Content & Culture | Jennifer Polkinghorne |
| Director ICX | Lynne Schroeder |
| Senior Lead ICX | Ryan Morand |
| Assistant Lead PR, Influencer & Digital | Hilary Ayers-Kurtz |
| Senior Manager Digital Strategy & Activation | Meghan Olmstead |
| Digital & Social Assistant Lead | Allison Wagner |
| VP Marketing – Consumer Foods | Rebecca Scheidler |
| Senior Brand Manager | Tim Shannon |