Jif - "The Lil Jif Project" by ANDY Awards 2022
Filter results by
Jif - "The Lil Jif Project"
- Brand: Jif
- Country: United States
- Advertiser: J.M. Smucker Company
| Title | The Lil Jif Project |
| Agency | Publicis Groupe |
| Campaign | The Lil Jif Project |
| Advertiser | J.M. Smucker Company |
| Brand | Jif |
| Posted | April 2022 |
| Business Sector | Food |
| Media Type | Others |
| Length | |
| AI Description | The ad campaign 'The Lil Jif Project' features a collaboration between older iconic and new school rap generations, represented by artists Ludacris and Gunna. The challenge themed ad humorously explores the idea of 'mumble rap' as if rappers have a mouth full of peanut butter. This is visually enriched with colorful and trendy aesthetics, showcasing performances, studios, and a luxurious peanut butter jar crafted by jeweler Icebox. The campaign gained traction online, especially with a hashtag challenge on TikTok, driving interaction from diverse audiences. Shots show Ludacris recording with a jar of Jif, teasing his new rap style. The ad cleverly combines humor, music, and social media to promote Jif Peanut Butter and highlights its role in the trending mumble rap style. |