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ANDY Awards

Creative Award
New York, United States
Heineken - "Shutter Ads" by ANDY Awards 2022

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TitleShutter Ads
Agency
Campaign Shutter Ads
Advertiser Heineken
Brand Heineken
PostedApril 2022
Business Sector Beers, Ciders, Lagers
Media Type Others
Length
AI Description The Heineken 'Shutter Ads' campaign showcases closed bars during the COVID-19 pandemic. It highlights the emotional and economic impact on bar owners with scenes of shuttered doors and empty interiors. Through hopeful messaging, Heineken partners with bars by purchasing shutter spaces to display advertisements, thereby redirecting their media budget to financially support these establishments. This initiative aims to empower bar owners and help them recover and reopen. The visuals include storefronts across the world with Heineken branding and community support messages. Interviews with bar owners add personal stories, emphasizing resilience and solidarity. The ad uses a soundtrack with emotional appeal to enhance its narrative, concluding with the positive outcome of over 5,000 bars around the world benefiting from the program.
Sr. Director Global Heineken® Brand Bram Westenbrink
Director Communication Global Heineken® Brand Daniela Iebba
Global Communication Manager Heineken® Brand team Tanya Lubis
Global Communication Manager Heineken® Brand team José Antonio Casillas
Marketing Director Heineken® Spain Marta Garcia Alonso
Sr. Marketing Manager International Premium Brands Spain Lorenzo Rocco
Brand Manager Heineken® Spain Veronica Sica
Heineken® Associate Brand Manager Spain Coqui Bonet Ybarra
Marketing Director Heineken® Italia Jan Bosselaers
Marketing Manager Heineken® Alessandro Manunta
Senior Brand Manager Heineken® Andrea Menegon
Global Chief Creative Officer Publicis WW Bruno Bertelli
Chief Creative Officer Publicis Italy Cristiana Boccassini

Global Executive Creative Director Mihnea Gheorghiu
Global Creative Director Eoin Sherry
Executive Creative Director Michele Picci
Associate Creative Director – Art Director Andrea Sarcullo
Senior Copywriter Ruxandra Drilea
Creative Supervisor Giuseppe Vescovi
Creative Supervisor Rosario Floridia
Copywriter Alex Sinmaleza
Art Director Ivan Montebello
Art Director Thomas Aito
Copywriter Margherita Teodori
Global Strategy Director James Moore
Strategy Director Natasha Wallace
Global Client Service Director David Pagnoni
Le Pub Amsterdam GM & Global Client Services Director Eleni Charakleia
Client Service Director Ilaria Lorenzetti
Account Supervisor Gonzalo Gutiérrez
Account Director Alessandra Granata
Account Executive Matteo Pellegrini
Head of Social Client Services and Strategy Alessandro Bochicchio
Senior Social Media Manager Carola Bracci
Head of TV production Francesca Zazzera
Case editor Casati Lorenzo
Production Company Prodigious
Director Tommaso Bianchi
Producer coordinator Alessandra Caldi
Editor Tommaso Bianchi
Color Grading Davide Pini
Music Sizzer
Sound Studio Top Digital