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ANDY Awards

Creative Award
New York, United States
Renault - "VILLAGE ELECTRIQUE" by ANDY Awards 2022

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TitleVILLAGE ELECTRIQUE
Agency
Campaign VILLAGE ELECTRIQUE RENAULT
Advertiser Renault
Brand Renault
PostedApril 2022
Business Sector Cars
Media Type Others
Length
AI Description The Renault ‘VILLAGE ELECTRIQUE’ ad aims to promote the accessibility and practicality of electric vehicles, especially in rural areas. It opens by addressing the challenges of selling electric cars, emphasizing that only a small percentage of people are ready to adopt them due to concerns about autonomy and infrastructure. The narrative shifts to the village of Appy, France, which has been transformed into a fully electric vehicle community with Renault earlier providing Zoe models to its residents. The ad captures the daily lives of the villagers, engagingly showing that their routines remain unchanged despite the switch to electric vehicles. Beautiful shots of the landscape, combined with scenes of the villagers driving Renault Zoes, illustrate an environmentally-friendly and fulfilling lifestyle. The ad highlights that an entirely electric village has cut down significant CO2 emissions, benting popular misconceptions about the infeasibility of electric cars in rural settings, and creates awareness about their broader potential.
CEO & CCO Marco Venturelli
Chief Marketing Offcer Laurent Diot
Advertising & Media Director Carine Gailliez
Advertising & Brand Activations Angélique Joniaux
EV Contact Manager Sylvie Baptista
Project Manager Junior Jean-Baptiste Calvani
Executive Creative Director Marcelo Vergara
Copywriter Guillaume Sabbagh
Copywriter Corentin Salignat
Art Direction Marine Badel
Account Director Guillaume Foskolos
Account Manager Gaëlle Morvan
Account Manager Laurent Enet
Account Manager Margot Zandonella
Strategic Planning Didier Tavares
Digital Manager Jérôme Goldman
Digital Manager Laura Ceylan
TV Producer Nelly Cohen
Process Manager Claire Diot
Director Emmanuel Le Ber
Chief Operator/DOP Emmanuel Bernard
Producer Pierre Rambaldi
Production Director Nicolas Avram
Post-Production Director Natacha Dolard
Account Director Vincent Renonciat
Managing Director Fuse France Bertrand Nadeau
Account Manager Barbara Fleury